The Story of Pakeeza: Where Lucknowi Elegance Meets Pune's Spirit
In a world increasingly dominated by fast fashion and fleeting trends, Pakeeza stands as a heartfelt tribute to timeless beauty, intricate craftsmanship, and the power of heritage. Rooted in the delicate art of Lucknowi Chikankari, Pakeeza is more than just a clothing brand — it is a dream brought to life by a woman with deep love for culture, craft, and creativity.
Meet the Woman Behind Pakeeza
The soul of Pakeeza is its founder, Neelu Punn Kale, a passionate entrepreneur with an eye for elegance and a deep appreciation for India’s traditional artistry. Having grown up surrounded by the grace and charm of handcrafted textiles, she always believed in the beauty of slow, mindful fashion. But it wasn’t until she moved to Pune that she recognized a gap, a lack of authentic, high-quality Chikankari work that stayed true to its roots.
Driven by the desire to bridge this cultural void and bring the art of hand-embroidered Lucknowi Chikankari to the fashion-forward women of Pune, she launched Pakeeza.
The Birth of a Dream
The name Pakeeza itself means "pure" or "graceful", which perfectly reflects the brand’s philosophy. From its inception, the intention was clear, to support skilled artisans, promote sustainable practices, and reintroduce the charm of traditional Indian wear to the modern wardrobe.
Unlike mass-produced pieces, each Pakeeza garment is handcrafted by artisans in Lucknow, many of whom have been practicing Chikankari for generations. The founder’s direct collaboration with these artisans ensures authenticity, fair wages, and a sense of respect for the art.
Why Chikankari?
Chikankari is one of India’s most delicate and intricate forms of embroidery. Every stitch tells a story, of patience, precision, and legacy. For the founder, preserving this technique was not just a business venture, but a personal mission to keep Indian textile heritage alive in a contemporary context.
She often says, “Chikankari is more than embroidery; it’s a feeling, soft, elegant, and powerful in its quiet beauty. That’s what I want every Pakeeza woman to feel.”
What Makes Pakeeza Unique?
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Authentic Hand Embroidery: Every Pakeeza piece is hand-embroidered by artisans in Lucknow, no machines, no shortcuts.
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Timeless Elegance: From festive wear to daily comfort, the collections offer versatile styles that never go out of fashion.
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Customized Pieces: Customers can personalize their outfits with custom sizing, styles, or color preferences.
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Ethical and Sustainable: Fair wages, responsible sourcing, and low-waste production are cornerstones of the brand.
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Offline Studio in Pune: Located in Karve Nagar, Pune, the Pakeeza studio offers a physical space where customers can feel the fabric, experience the work, and connect with the story behind each design.
The Road Ahead
Looking ahead, Pakeeza aims to expand its reach, not just geographically, but emotionally, touching hearts across India and beyond, one hand-embroidered piece at a time.
Pakeeza At Different Platforms
We're thrilled to share that Pakeeza has been featured across several prominent lifestyle and fashion platforms, highlighting our dedication to preserving and promoting the exquisite art of Lucknowi Chikankari in Pune.LBB+3LBB+3LBB+3
📰 Featured in Pune.News
Pune.News spotlighted Pakeeza's commitment to bringing the elegance of Lucknow's Chikankari to Pune's fashion scene. The article delves into our handcrafted collections, ranging from traditional sarees to contemporary salwar suits, emphasizing our role in preserving this intricate art form. Pune News+5Pune News+5Pune News+5Pune News
🛍️ Highlighted by LBB.in
LBB.in has recognized Pakeeza in multiple features:
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Go Off Beat With A Chikan Ghagra From This Studio In Karve Nagar: This piece celebrates our unique Chikankari ghagras and the studio's dedication to the Lucknowi art. Wikipedia+5LBB+5LBB+5
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Grab Beautiful Chikankari Pieces From Pakeeza At Kothrud: Here, LBB.in discusses our range of Chikankari clothing made with love, bringing Lucknow's finest wearable art to Pune. Pune News+6LBB+6LBB+6
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Get Into Festive Mode With These Boutiques For Ethnic Wear In Pune: This guide features Pakeeza as a go-to boutique for festive ethnic wear, highlighting our exceptional craftsmanship. LBB+1LBB+1
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14 Boutiques In Pune To Sort Out Your Festive Wardrobe: Pakeeza is listed among top boutiques in Pune, noted for our customization and bespoke services in Chikankari outfits. Pune News+2LBB+2LBB+2
📍 Visit Us
Experience the elegance of Chikankari at our studio:LBB+4LBB+4LBB+4
Pakeeza - Lucknowi Chikankari Studio
Bungalow 42, Next To Chinmay Mission, Laxmibai Tole Road, Karve Nagar, Pune
📞 +91 7755915311
🕒 Open Tuesday to Sunday: 11 AM – 7 PM (Closed on Mondays)LBB+2LBB+2LBB+2LBB+1LBB+1
We invite you to explore these features to learn more about our journey and offerings. Your continued support inspires us to keep the tradition of Chikankari alive and thriving in Pune.
Warm regards❤️
The Pakeeza Team
